The European Space Agency (ESA) and The Pokémon Company International (TPCi) announced a limited-time collaboration to celebrate World Space Week from 4 to 10 October 2026. The partnership aims to unite the worlds of space exploration and imaginative play.
Anne-Sophie Bradelle, Head of ESA Communication Department, said the collaboration offers a unique opportunity to connect broad audiences with space through creative storytelling. She noted that it supports ESA's Strategy 2040 goal to inspire Europe, especially young people and future generations.
The initiative highlights shared values of curiosity and imagination. ESA has long turned wonder into exploration, while Pokémon has sparked adventure for generations through play, discovery, and learning.
The collaboration seeks to build bridges between space, science, and storytelling, encouraging young audiences and fans worldwide to dream big and explore.
Source: miragenews.com
